Privacy Policy

Bliss Matrimony ("Bliss", "we", "us", or "our") is a matrimony and matchmaking service owned and operated by Hotfix Tech (Pvt) Ltd, a company registered in Sri Lanka under company registration number PV00345594.

Hotfix Tech (Pvt) Ltd has its registered office at 442 KKS Road, Jaffna, Sri Lanka.

This Privacy Policy explains how Hotfix Tech (Pvt) Ltd collects, uses, stores, protects, and processes personal data when you use Bliss and its related services, including when you: • create or use a Bliss account • create or manage a matrimonial profile • search for or interact with other members • use matching, messaging, or other Bliss features • purchase or use Bliss Coins • contact Bliss for support or other enquiries

We are committed to handling your personal data responsibly and in accordance with applicable Sri Lankan law, including the Personal Data Protection Act, No. 9 of 2022, as amended, and other applicable legal requirements.

By creating an account or using Bliss, you acknowledge that you have read and understood this Privacy Policy.

Where we rely on your consent for a particular processing activity, you may withdraw your consent in accordance with this Privacy Policy and applicable law.

For purposes of applicable data protection law, Hotfix Tech (Pvt) Ltd is the entity responsible for the processing of personal data carried out through Bliss where it determines the purposes and means of such processing.

Company Details: Legal Entity: Hotfix Tech (Pvt) Ltd Company Registration Number: PV00345594 Registered Office: 442 KKS Road, Jaffna, Sri Lanka Platform / Brand: Bliss Matrimony Website: blissmatrimony.com Privacy and Data Protection Contact: info@blissmatrimony.com General Support Contact: info@blissmatrimony.com

For privacy-related questions, personal-data requests, or complaints, please contact us using the email address above.

This Privacy Policy applies to individuals who use Bliss or provide personal data to us, including: • individuals who create or maintain a Bliss account or matrimonial profile • individuals who use Bliss matchmaking, communication, or other features • individuals who purchase or use Bliss Coins • individuals who contact us for support, enquiries, or other purposes

Bliss is intended for individuals who are 18 years of age or older.

We do not knowingly allow individuals under the age of 18 to create or maintain a matrimonial account. If we become aware that we have collected personal data from an individual under 18, we will take appropriate steps to address the situation and delete the information where required or appropriate.

We collect personal data that is necessary to provide and operate Bliss and to provide our matrimonial and matchmaking services. The information we collect depends on how you use Bliss and the information you choose to provide.

When you create and use a Bliss account, we may collect: • name • date of birth • age • gender • email address • mobile telephone number • account and authentication information

Your email address and telephone number are kept private and are not displayed to other Bliss members through your matrimonial profile.

You may provide information to create your matrimonial profile, including: • profile name • photographs • marital status • number of children, where applicable • education • occupation • location, such as city, district, or country • languages spoken • lifestyle and personal information • hobbies and interests • information you provide in your profile description • partner preferences • height and other profile information • citizenship or residency information, where applicable

Some profile information is optional, and you can choose what information to provide.

Bliss may allow you to voluntarily provide additional matrimonial information, including: • religion • caste or community • horoscope or astrological information • other matrimonial preferences

These fields are optional. You are not required to provide information that you do not wish to include in your profile.

Where you choose to provide optional information, it may be used to provide relevant matchmaking, search, filtering, or profile features.

You may upload photographs as part of your matrimonial profile.

Bliss provides controls that allow you to hide your profile image where this functionality is available.

You are responsible for ensuring that photographs and other content you upload are appropriate and do not unlawfully disclose another person's personal information.

When you use Bliss, we may process information relating to your interactions with other members and the Platform, including: • messages sent and received through Bliss • interests and expressions of interest • matches • profile interactions • favourites and similar features • blocked users • reports and complaints • communications with our support team

This information is used to provide the relevant Bliss features, maintain platform safety, and respond to user requests or complaints.

Bliss provides an in-app virtual currency known as Bliss Coins.

Users may purchase Bliss Coins through the payment facilities provided by the relevant mobile application platform and use them for eligible Bliss features.

We may process information relating to: • Bliss Coin purchases • purchase status • transaction references • Bliss Coin balance • use of Bliss Coins • information necessary to provide and manage Bliss Coin services

Payments made through the applicable Apple or Google payment infrastructure may involve the processing of payment-related information by Apple or Google in accordance with their respective terms and privacy policies.

Bliss does not intentionally collect or store full payment-card details where payment information is processed directly by the relevant payment platform.

When you use Bliss, certain technical information may be collected automatically to operate, secure, maintain, and improve the service.

This may include: • IP address • device type • operating system • application version • device or application identifiers, where applicable • network information • technical logs • crash and diagnostic information • session information • information relating to how you use and interact with Bliss

The Bliss website uses Google Analytics to understand general website traffic and usage.

Bliss uses standard Google Analytics functionality and does not intentionally send custom matrimonial-profile information to Google Analytics.

Google may process information collected through Google Analytics in accordance with its applicable terms and privacy policies.

We collect personal data directly from you and automatically through your use of Bliss.

We may collect personal data when you: • create an account • provide or update your matrimonial profile • upload photographs or other profile information • search for, view, or interact with other members • use matching, messaging, or other Bliss features • purchase or use Bliss Coins • contact our support team • provide information through features or forms available within Bliss

We may also automatically collect certain technical, device, and usage information when you use Bliss, including information necessary for the operation, security, maintenance, and improvement of the service.

Where third-party services are used to provide specific functionality, such as account verification, analytics, or payment processing, certain information may also be processed by those service providers as described in this Privacy Policy.

We use personal data to provide, operate, secure, and improve Bliss and its features.

We may use your personal data to: • create and maintain your matrimonial profile • provide profile search and discovery features • identify and suggest potential matches • apply your selected partner preferences • provide matchmaking features • enable communication between members • provide the features and services available through Bliss

We may use your personal data to: • create and manage your account • authenticate your account • verify your account where required • help you recover or manage your account • maintain account security • provide customer support

We may use personal data to: • protect the security of Bliss and its users • detect and prevent fraudulent or abusive activity • identify and investigate fake or suspicious accounts • investigate reports and complaints • prevent misuse of the service • enforce our Terms and Conditions • investigate security incidents • comply with applicable legal or regulatory requirements

We may use your contact information to provide service-related communications, including: • one-time passwords (OTPs) • account verification messages • security notifications • important account notices • responses to support requests

Bliss uses WhatsApp services provided by Meta to deliver one-time passwords for account verification.

We do not use WhatsApp to share your matrimonial profile information with other users or third parties for marketing purposes.

We use relevant account and transaction information to: • process Bliss Coin purchases • credit purchased Bliss Coins to your account • maintain your Bliss Coin balance • enable the use of Bliss Coins for eligible Bliss features • confirm purchase status • assist with purchase-related support requests

Payments made through the applicable Apple or Google payment infrastructure may be processed by the relevant platform provider under its own terms and privacy policies.

We may use technical and usage information to: • understand general usage of Bliss • identify technical issues • monitor service performance • improve the functionality and usability of Bliss • improve the reliability and security of the service

We use Google Analytics for standard website analytics and do not intentionally send custom matrimonial-profile information to Google Analytics.

Depending on the circumstances and applicable law, we may process personal data on one or more lawful bases, including: • where processing is necessary to provide a service requested by you or perform an agreement with you • where processing is necessary for legitimate purposes, provided those interests are not overridden by applicable rights and protections • where you have provided consent • where processing is necessary to comply with a legal obligation • where another lawful basis permitted under applicable Sri Lankan law applies

Where consent is required, we will obtain consent in an appropriate manner.

Where processing is based on consent, you may withdraw your consent, subject to applicable legal and technical limitations.

Bliss is a matrimonial and matchmaking platform. Certain information from your matrimonial profile is therefore intended to be visible to other Bliss members so that they can discover and evaluate potential matches.

The information visible to other members depends on the features and privacy settings available through Bliss.

Information that you choose to include in your matrimonial profile may be displayed to other registered Bliss members.

This may include information such as: • profile/display name • age • gender • location • photographs • education • occupation • religion • caste/community • horoscope information • interests • lifestyle information • "about me" information • partner preferences

Optional information will only be displayed where you choose to provide it and where the applicable Bliss feature makes it available.

Your personal email address and telephone number are not displayed to other Bliss members as part of your matrimonial profile.

Members should communicate through the communication features provided by Bliss rather than relying on the disclosure of private contact information.

Bliss provides a facility through which you may hide your profile image where supported by the application.

The visibility of other profile information is subject to the functionality and settings available through Bliss.

Bliss does not sell, rent, or trade your personal data to merchants, advertisers, or other third parties for their independent marketing purposes.

We do not provide your matrimonial profile information to third parties for their own marketing campaigns.

This does not prevent us from using service providers that process limited information on our behalf where necessary to operate Bliss.

We may use trusted third-party service providers to support the operation of Bliss.

These providers may process limited personal or technical information as necessary to provide their services.

Our current service categories include:

Bliss uses Microsoft Azure for cloud infrastructure and stores application data in a PostgreSQL database hosted within the Azure environment.

Our primary Azure hosting region is Southeast Asia.

Bliss uses WhatsApp services provided by Meta for one-time password and account-verification communications.

Bliss uses Google Analytics for website analytics and general usage measurement.

Bliss Coins may be purchased through the applicable in-app purchase facilities for Android and iOS.

Android purchases may be processed through Google's relevant application and payment infrastructure.

iOS purchases may be processed through Apple's relevant application and payment infrastructure.

The relevant platform provider may process information required to complete and manage the purchase in accordance with its own privacy policy and terms.

Bliss does not use these payment systems to intentionally disclose users' matrimonial profile information for independent marketing purposes.

Where third parties process personal data on our behalf, we seek to use providers that provide appropriate security and data-protection measures and process information only for the purposes necessary to provide their services, subject to the applicable contractual and legal arrangements.

Bliss is operated by Hotfix Tech (Pvt) Ltd in Sri Lanka and is available to users in Sri Lanka and other countries.

Our primary application data is hosted using Microsoft Azure in the Southeast Asia region.

Certain third-party service providers used by Bliss, including providers supporting communications, analytics, and payment services, may process limited personal or technical information outside Sri Lanka.

Where personal data is transferred or processed outside Sri Lanka, Hotfix Tech (Pvt) Ltd will take the measures required under applicable Sri Lankan data-protection law.

The location and manner in which information is processed by a third-party provider may depend on that provider's infrastructure, services, and applicable legal requirements.

We retain personal data only for as long as necessary to provide and operate Bliss, fulfil the purposes described in this Privacy Policy, or comply with applicable legal requirements.

While your Bliss account is active, we retain the personal data necessary to provide the services and features you use.

You may delete your Bliss account using the account-deletion functionality available in the application.

When you delete your account, we will delete the personal data associated with your Bliss account from our active database. We do not maintain an archived matrimonial profile after account deletion.

This includes: • profile information • profile photographs • messages and communications • matches and interests • Bliss Coin balance • account and login information • other personal data associated with your account

After deletion, your profile and associated information will no longer be available to other Bliss members.

Account-associated purchase and transaction information will also be deleted when you delete your account, except where we are required or permitted by applicable law to retain particular information for a specific lawful purpose.

Personal data may temporarily remain in technical backups or disaster-recovery systems after deletion from the active database.

Such data will not be used to restore or maintain your deleted matrimonial profile for ordinary service use and will be removed in accordance with the applicable backup and system-retention processes.

Hotfix Tech (Pvt) Ltd takes reasonable technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, loss, misuse, or destruction.

These measures may include: • encryption of data in transit • secure HTTPS/TLS connections • authentication and access controls • restricted access to systems containing personal data • secure cloud infrastructure • application and database security controls • security monitoring and logging • security updates and maintenance • access management • backup and recovery controls • appropriate security practices for personnel who handle personal data

We regularly review and improve our security measures as appropriate to help protect the personal data we process.

However, no internet-based service, application, or electronic storage system can be guaranteed to be completely secure.

You are responsible for keeping your account credentials secure and should contact us at info@blissmatrimony.com as soon as possible if you believe that your account or personal data has been accessed without authorisation.

If Bliss experiences a personal data breach, Hotfix Tech (Pvt) Ltd will take appropriate steps to assess, contain, investigate, and address the incident in accordance with applicable law and our internal security procedures.

Where notification to the relevant regulatory authority, affected individuals, or any other party is required by applicable law, we will provide such notification within the applicable legal requirements.

We may also take appropriate measures to prevent or reduce potential harm, restore affected services, and prevent similar incidents from occurring in the future.

Subject to applicable Sri Lankan law and any applicable limitations or exemptions, you may have rights in relation to your personal data, including the right to: • be informed about how your personal data is processed • request access to personal data we hold about you • request correction of inaccurate or incomplete personal data • request deletion of your personal data where applicable • withdraw your consent where processing is based on consent • object to or request restriction of certain processing where applicable • request data portability where applicable • lodge a complaint with the Data Protection Authority of Sri Lanka where you believe your personal data or privacy rights have been adversely affected

You may exercise these rights by contacting us at info@blissmatrimony.com.

These rights may be subject to conditions, limitations, exemptions, and other requirements under applicable law. We may need to verify your identity before processing certain requests to protect your personal data and account.

Where a request cannot be fulfilled, we will provide an appropriate explanation where required by applicable law.

To exercise your privacy or data-protection rights, you may contact us at: Email: info@blissmatrimony.com

When making a request, please provide sufficient information for us to understand and process your request. Where necessary, we may ask you to provide additional information to verify your identity and protect your personal data.

We will process valid requests in accordance with applicable law and within the applicable statutory timeframes.

If you believe that your personal data has been processed unlawfully or that your privacy rights have not been adequately addressed, you may also contact the Data Protection Authority of Sri Lanka in accordance with its applicable procedures.

The Bliss website may use cookies and similar technologies to support website functionality, security, preferences, and analytics.

Bliss uses Google Analytics for standard website analytics and to understand general website usage and performance.

The Bliss mobile applications may use similar technical technologies where necessary for authentication, security, functionality, analytics, and the operation of the applications.

Where applicable, you may manage or disable cookies through your browser or device settings. Disabling certain cookies or similar technologies may affect the functionality or performance of some parts of the service.

Bliss may communicate with you about the operation and use of the service, including: • account verification and OTPs • security and account notifications • service updates • responses to support requests • other important information relating to your account or the service

Bliss does not sell, rent, or provide your matrimonial profile information to third parties for their independent marketing purposes.

If Bliss introduces promotional or marketing communications that require your consent under applicable law, we will provide appropriate consent and opt-out options.

Bliss may use or integrate with third-party services that support the operation, security, analytics, communications, and payment functions of the service.

These services may include: • Microsoft Azure • Meta and WhatsApp • Google services • Apple services

Third-party services operate under their own terms, privacy policies, and data-processing practices.

Where you use or interact with a third-party service through Bliss, that service may process information in accordance with its own privacy policy and applicable terms.

Hotfix Tech (Pvt) Ltd is not responsible for the privacy practices of independent third-party services that are outside our control.

We recommend reviewing the applicable privacy policies of third-party services where appropriate.

Bliss is available to users in Sri Lanka and other countries.

If you use Bliss from outside Sri Lanka, your personal data may be processed in Sri Lanka and in other jurisdictions where Bliss or its service providers operate.

Where personal data is transferred or processed outside Sri Lanka, Hotfix Tech (Pvt) Ltd will take the measures required under applicable Sri Lankan data-protection law.

By using Bliss from outside Sri Lanka, you acknowledge that such processing may be necessary to provide and operate the service.

We may update this Privacy Policy from time to time to reflect changes to: • Bliss features and services • our data-processing practices • third-party services • applicable laws or regulatory requirements • our privacy and security practices

The "Last Updated" date at the beginning of this Privacy Policy indicates when the policy was most recently updated.

Where changes are material, we may provide appropriate notice through Bliss or another suitable communication method, where required by applicable law.

Your continued use of Bliss after an updated Privacy Policy takes effect will be subject to the updated Privacy Policy to the extent permitted by applicable law.

If you have questions about this Privacy Policy, wish to exercise your data-protection rights, or have a privacy-related concern, you may contact us at:

Hotfix Tech (Pvt) Ltd Bliss Matrimony 442 KKS Road Jaffna, Sri Lanka Privacy & Data Protection: info@blissmatrimony.com General Support: info@blissmatrimony.com Website: blissmatrimony.com

If you are not satisfied with our response to a privacy-related concern, you may contact the Data Protection Authority of Sri Lanka in accordance with its applicable procedures.

This Privacy Policy is intended to operate in accordance with applicable laws and regulations governing the processing and protection of personal data, including the Personal Data Protection Act, No. 9 of 2022, as amended, and other applicable laws of Sri Lanka.

Where applicable law imposes mandatory rights, obligations, procedures, or requirements that differ from this Privacy Policy, the applicable law will prevail to the extent required.